The Studio

Tucked within her beautiful home in Kew, Louise’s studio is the heart of her bridal experience. A calm, light-filled space that reflects her dedication to craftsmanship, care and personal service. Every appointment, fitting and finishing touch takes place here, offering brides an intimate and considered experience that feels entirely their own.

Your appointment

Every appointment with Louise Selby is entirely personal. Held in the calm, light-filled studio within her Kew home, each consultation is one-to-one and by appointment only.

This is where your relationship with Louise begins, a connection built on trust, understanding and shared creativity. Louise takes the time to get to know you, your wedding and how you want to feel on the day. Together, you will explore ideas, talk through your inspirations and begin to shape the vision for your perfect dress.

For many brides, this relationship becomes one of the most memorable parts of their wedding journey, a collaboration grounded in warmth, care and an attention to detail you will not find anywhere else.

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Your dress created in-house

A one-woman operation

All consultations and fittings are by private appointment at Louise’s studio in Kew, London.

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The DESIGN

Once you have shared your ideas, Louise will introduce you to her collection of timeless designs. Each is crafted from luxurious fabrics and defined by her signature refined simplicity. As you explore the pieces, you will discuss styles, textures and details that reflect your personality and the style of your wedding.

Every gown can be tailored to you, whether it is a change in fabric, a new neckline or the sleeve from another design. Louise works closely with you to ensure every detail feels considered and every choice feels like your own. It is a creative partnership that allows each gown to be truly personal while remaining rooted in her timeless aesthetic.

The Collection

FittingS

Once your design is agreed, Louise will take precise measurements and begin crafting your made-to-measure gown. A toile, or cotton mock-up, is created first to achieve the perfect fit before your final fabric is cut.

You will return for fittings as your gown takes shape, each one guided by Louise herself. Her meticulous eye ensures every seam, line and drape flatters beautifully. By the final fitting, just weeks before your wedding, your gown will fit flawlessly from every angle.

The process is calm, reassuring and deeply personal. For Louise, each fitting is more than a step in the making of a dress; it is the continuation of the relationship that began at your very first appointment.

Frequently Asked Questions