Inside the Atelier

British bridal designer Louise Selby creates timeless, made-to-measure wedding dresses from her serene home studio in Kew, combining couture craftsmanship with effortless elegance.

The Designer

For over three decades, Louise Selby has been creating wedding dresses that embody effortless elegance. Beginning her career as a dressmaker, it was her very first bridal commission that sparked a lifelong love affair with couture craftsmanship. Today, her name is synonymous with timeless design, exquisite detailing and a calm confidence that brides instantly connect with.

Winner of the prestigious Wedding Dress Designer of the Year award, Louise is celebrated for her impeccable craftsmanship and signature style that pairs clean, flattering silhouettes in luxurious crepe with delicate lace detailing. Her brides are drawn to understated beauty, refined simplicity and a sense of quiet romance that will never date.

The Collection

A truly special experience awaits.

an intimate at-home atelier

A one-woman operation, Louise Selby Bridal truly is a personal experience with Louise’s attention to detail second-to-none.

Enquire Now

The Studio

Tucked away in leafy Kew, South-West London, Louise’s studio sits within her beautiful home, a light-filled, tranquil space designed to make every bride feel at ease. Surrounded by the calm of the garden and inspired by the natural beauty of nearby Kew Gardens, it offers one of the most private and personal bridal experiences you can find.

This is a true working atelier where every stage of the process takes place under one roof, from the first fitting to the final hand-finished detail. The atmosphere is serene yet full of creative energy, with rails of gowns, soft light and a table of handwritten thank-you notes from past brides, each one a reminder of the joy found in the making.

The Experience

The Experience

An appointment with Louise is entirely personal. In her words, “it’s just me, my dresses, and my full attention.” Each bride is given the time and space to explore silhouettes, fabrics and details, all guided by Louise’s experienced, intuitive eye.

The result is a dress that feels as individual as the woman wearing it.

Frequently Asked Questions